Revolutionizing Property Discovery & Sales
Discover how we helped a traditional real estate agency evolve into a powerful digital property platform — achieving 300% growth in online property inquiries, boosting user retention, and attracting over 6 million monthly visits through seamless virtual experiences and smart listing tools.
RetailMax Inc.
Real Estate & Property Management
PropMax Digital Transformation
How we helped a legacy real estate firm achieve 300% growth in online property inquiries and listings through a comprehensive digital transformation — combining virtual tours, intelligent property search, and agent automation.
The Challenge
Business Problems
Business Goals
Strategy & Planning
Requirements Analysis
Business needs for digital property listing, booking, and agent tools were identified.
Architecture Design
Real-time property availability and dynamic filtering for user-friendly search
UX Research
Buyer and renter journeys — from search to inquiry to site visit
Duration: 2 weeks | Deliverables: Technical specifications, wireframes, customer journey maps, and project roadmap
Development & Implementation
Core Platform Development
Modern UI/UX with lightning‑fast property search, map & list views and detailed property pages
Property Inventory & Listing Management
Real‑time property availability, price updates, and status changes (new, sold, rented)
Mobile Applications
On‑the‑go property browsing with push alerts for new matches and updates
Analytics & Insights
Track user search patterns, heat‑map popular locations, and funnel drop‑offs for personalized recommendations
Duration: 24 weeks | Team: 8 developers, 2 designers, 2 QA engineers
Testing & Launch
Quality Assurance
Core functionalities: property search, virtual tours, booking forms, and agent chat
Performance Optimization
Speed tuning for high-volume property listings and media-heavy pages
Phased Launch
Speed tuning for high-volume property listings and media-heavy pages
Duration: 4 weeks | Activities: Testing, training, soft launch, full deployment
Results & Impact
Before Implementation
- • No digital presence for property listings
- • Manual property inventory & agent coordination
- • Minimal tracking of customer interests and behaviors
- • Declining sales and local-only reach
After Implementation
- • Fully integrated omnichannel real estate platform (web & mobile)
- • Automated property listing and lead management
- • Smart analytics and heatmaps driving data-backed decisions
- • Achieved 300% growth in inquiries, listings, and agent performance