Revolutionizing Digital Astrology Services
Discover how we transformed a traditional astrology consultation service into a powerful digital astrology platform — achieving 300% growth in online bookings, 85% user retention, and scaling to over 6 million monthly visits with AI-powered predictions, live consultations, and personalized horoscopes.
RetailMax Inc.
Astrology & Spiritual Wellness
AstroMax Digital Transformation
How we helped a traditional astrology service provider achieve 300% growth in online bookings through a comprehensive digital transformation — combining personalized horoscopes, real-time consultations, and AI-powered predictions.
The Challenge
Business Problems
Business Goals
Strategy & Planning
Requirements Analysis
Traditional astrology service models and client flows were analyzed to understand user needs and pain points.
Architecture Design
Mapping user journeys from birth detail input to report delivery and consultation booking
UX Research
Traditional astrology service models and client flows were analyzed to understand user needs and pain points
Duration: 2 weeks | Deliverables: Technical specifications, wireframes, project roadmap
Development & Implementation
Core Platform Development
Intuitive UI/UX for easy kundli input, service selection, and consultation booking
Astrology Engine & Content Management
Automated kundli & panchang calculations based on birth data and personalized horoscope generation
Mobile Applications
Daily predictions, push notifications, and personalized alerts for users
Analytics & Insights
Daily predictions, push notifications, and personalized alerts
Duration: 24 weeks | Team: 8 developers, 2 designers, 2 QA engineers
Testing & Launch
Quality Assurance
Horoscope generation, kundli matching, and live session modules were rigorously tested for accuracy and performance
Performance Optimization
Speed optimization for instant kundli generation and live video sessions
Phased Launch
Horoscope generation, kundli matching, and live session modules were rigorously tested
Duration: 4 weeks | Activities: QA testing, astrologer training, soft launch, full deployment
Results & Impact
Before Implementation
- • No online presence or digital consultation system
- • Manual horoscope and kundli preparation
- • Limited visibility into user preferences and engagement
- • Declining walk-in sessions and limited geographic reach
After Implementation
- • Fully integrated digital astrology platform (web + mobile)
- • Automated kundli generation and real-time booking
- • Personalized insights powered by behavioral data
- • Achieved 300% growth in bookings, engagement, and revenue